Duration

Course Enrolments

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Placement Assistance

Hiring Partners

Assured Interviews

Program Highlights

Digital Nest School of Business established in 2012 , has rich experience in designing the curriculum that industry is in need. Entire program is taught by using various case studies , assignments and assessments

Digital Nest School of Business established in 2012 , has rich experience in designing the curriculum that industry is in need. Entire program is taught by using various case studies , assignments and assessments

⭐Curriculum Designed & Taught By IIM, MICA Alumni
⭐1 on 1 Student Mentorship
⭐Practical Training using case studies
⭐Network With Alumni Using Our Portal
⭐Placement Assistance Program
⭐Work On Real Time Projects
⭐Get 21+ Certifications From Google, Bing, Meta Etc
⭐Dedicated Career Assistance Team
⭐0% EMI Option Available with Loan Partners
⭐Life Time Access To LMS Portal
⭐Access to Boot Camps, Webinars & Events
⭐Training by Entrepreneurs & Industry Experts
⭐Assignments & Assessments

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Date : December 05, 2020                 Time: 10:00 am              Address : 3491 Henry Ford Avenue, Tulsa, OK, Oklahoma, 74120
 
 

Next Gen

Digital Marketing + AI Curriculum

Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
⭐100 Credits 🕒250 Hours 📄 80+ Case Studies 📁180+ Tools 💼 45 Capstone Projects
Trimester – 1
⭐10 Credits 🕒80 Hours 📄 30+ Case Studies 📁60+ Tools 💼 15 Capstone Projects
Module 1 - Marketing Transformation-Traditional to Digital
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 2 - Visual Communication using Graphics and Videos
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 3 - Advanced Web Design: Design, Usability, and Performance
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 4 - Mastering the Art of Social Media Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 5 - Content Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Program Benefits

☑️250+ Learning Hours

☑️100% Placement Assurance

☑️Dedicated Career Assistance team

☑️Get trained from Industry Experts

☑️Get 21+ Certifications

Get a Callback

Trimester – 2

⭐23 Credits 🕒80+Hours 📄 20+ Case Studies 📁65+ Tools 💼 25 Capstone Projects

Module 6 - Performance Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 7 - B2B Marketing - ABM Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 8 - Gen Z Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 9 - E-Commerce Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 10 - Marketing Automations
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 11 - Influencer and Affiliate marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Trimester – 3

⭐34 Credits 🕒80+Hours 📄 20+ Case Studies 📁85+ Tools 💼 15 Capstone Projects

Module 12 - Search Engine Optimization
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 13 - Conversion Rate Optimization
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 14 - Generative AI for Next-Level Digital Marketing
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 15 - Data Analytics for Business
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 16 - Digital Entrepreneurship
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 17 - Reporting & Budgeting
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies:

Module 19 - Building Own Portfolio - Softskill Program
F
G

Topics:

Principles and Techniques of Traditional Marketing

How digital marketing took over traditional marketing
How digital marketing is helping brands to leverage its business
Exploring various digital marketing channels

Understanding Four P’s and Four C’s in Marketing by Philip Kotler

Porter Five Forces, SWOT Analysis and PESTEL Analysis
STP Analysis-Segmentation, Targeting and Positioning
Setting SMART Goals, OKR’s and BHAG-Big Hairy Audacious Goals
Digital Marketing Integration

Case Studies: